Clients.ai’s Nurturing Agents automate your ongoing outreach so you never drop a lead—ever. Built on the Infinity Principle, these Agents keep providing value and nudging prospects until you get a clear “Yes” or “No.” Here’s how to use them to double your business over the next 18 months.
What Is the Infinity Principle?
The Infinity Principle means your follow-up never stops until you receive a definitive answer. Most marketers stop after one or two touches. Elite closers follow up ad infinitum, building trust and staying top-of-mind until prospects commit—or clearly decline.
Why Infinite Follow-Up Matters
2% of sales close on the first contact; 98% require more touches.
80% of deals happen between the 5th and 12th touchpoint.
92% of competitors give up by the 4th follow-up—yet nearly half of prospects say “no” four times before saying “yes.”
By automating relentless, value-based follow-up, you instantly outperform 92% of your competition.
How Clients.ai Follow-Up Agents Work
Trigger: A lead enters your funnel (e.g., downloads your lead magnet or attends a demo).
Sequence Launch: Your Nurture Agent kicks off a multi-step email or message sequence—no manual scheduling required.
Adaptive Value: Each touch delivers new insights, resources, or case studies (never “Just checking in”).
Outcome-Driven: The Agent runs 24/7 for up to 18 months, pausing only when a lead says “Yes” (they converted) or “No” (they opt-out).
Pillars of the Infinity Principle
Speed
First touch within minutes of lead capture—capitalize on peak interest.
Automatic follow-up scheduling for every future touch.
Persistence
No assumption of “no interest” until you hear it.
Continuous sequence: Week 1 launch → weekly newsletters → monthly lead magnets → rinse & repeat.
Value
Every message teaches, informs, or assists (“TIA”).
Rotate formats: tips, articles, micro-guides, case studies, objection-busting stories.
Personal
Every word is written to each lead, no two emails are ever close to the same. this way your marketing feels more like a conversation, personally written for each individual like a hand written card. Compare this with the old 'just swapping the name out and calling it a day' email marketing (eesh).
Setting Up Your Follow-Up Agent
Connect Your Email: Go to profile in the top right corner, click the "Email and Integrations" tab, then link your sender email so Agents send from your address. After submitting it you'll have to confirm access by clicking the confirmation link that's emailed to you. This email may come from our partner provider over at SendGrid.
When building a flow, drag in a Nurture Agent:
Type: 7-Day post opt-in nurturing - 7 day launch (Follow-Up, Right Column)
Persona: Friendly, professional, value-driven.
Training: Your company and offer information
How much scarcity do you want to use, on a scale from 1-5?
Any other adjustments you'd like to make? Type them in the override section.
Launch when ready.